In the eyes of an LLM, your brand is an "entity." The goal of AI SEO is to build "Entity Authority"—making your brand the dominant entity associated with specific topics.
The Knowledge Graph
Google and other AI models maintain vast Knowledge Graphs. You want your brand node to be strongly connected to the nodes for "SEO", "AI", "Marketing", etc.
How to Build It
Consistency is key. Ensure your NAP (Name, Address, Phone) is consistent. Get cited in relevant industry publications. Publish expert content that defines industry terms. The more you are cited alongside key concepts, the stronger the association becomes.