Millions of users now use ChatGPT and Gemini as their primary information source. If your brand isn't appearing in these conversations, you're invisible to a massive audience.
The "Brand Mention" Strategy
Unlike traditional SEO, you can't just "optimize a page" for ChatGPT. You need to optimize your brand's presence across the web. The more your brand is associated with specific keywords and concepts in high-authority text, the more likely an LLM is to associate you with those topics.
Technical Considerations
Ensure your site is accessible to crawlers like GPTBot and Google-Extended. Blocking these bots means blocking your potential to be part of the training data for future models.
Use SEORank to track your brand's visibility across different LLM models and adjust your strategy accordingly.