Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines are more relevant than ever. With AI lowering the barrier to creating content, "Experience" has become the new differentiator.
The "Experience" Differentiator
AI can synthesize expertise, but it cannot hallucinate genuine human experience (yet). Content that demonstrates first-hand usage, personal anecdotes, and unique testing data signals to search engines that a human is behind the wheel.
Author Authority
Ensure your authors have robust bios and a digital footprint. AI models look for "Author Vectors"—associating specific names with specific topics. Make sure your authors are recognized experts.