Google's Search Generative Experience (SGE) is transforming the SERP. The "10 blue links" are being pushed down by an AI-generated snapshot that synthesizes the answer directly.
How to Appear in the Snapshot
Our research shows that SGE favors content that is:
- Direct and Concise: Get to the point immediately. The "BLUF" (Bottom Line Up Front) method works well.
- Highly Visual: SGE snapshots often include images. Ensure your images have descriptive alt text and relevant surrounding text.
- Corroborated: Information that appears on multiple reputable sites is more likely to be synthesized.
Ranking in SGE is about being the source of truth that Google's AI trusts enough to summarize.