Structured data has always been important for SEO, but in the age of AI, it's critical. Schema markup provides the explicit context that Large Language Models (LLMs) crave to understand the entities on your page.
Why LLMs Love Schema
LLMs are training on vast amounts of unstructured text. When you provide structured data (JSON-LD), you are essentially handing the model a "cheat sheet" about your content. This reduces ambiguity and increases the confidence score the model assigns to your information.
Key Schemas for AI Optimization
- Organization Schema: Define your brand, logo, and social profiles clearly.
- Person Schema: Establish authorship and expertise for E-E-A-T.
- FAQ Schema: Directly feed question-answer pairs that LLMs can use in responses.
- Article/BlogPosting: Clarify publication dates and headlines.
Implementing comprehensive schema is one of the highest-ROI activities for AI visibility.